Manel Echevarria is the CEO of Excens Sports Group, which distributes brands such as Barts, Fischer, Level or Polaroid, since September 2020. Previously, the executive was the CEO of Lacoste Iberica, a position he held from January 2018 until his incorporation to Excens. Echevarría has a long history in the fashion business: he was Managing Director of the consumer division of Swarovski Iberica from 2009 to 2012, and Vice President of sales and operations in Latam & Caribbean from 2012 to 2018. The executive has also lead the ranks of Montblanc Iberica, and was part of the Watx Project of the Cadarso Group.

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