Bruno Singulani is a Brazilian designer and currently the creative leader for all Global Food Brands at Nestlé, and a member of the Pentawards jury.Having graduated as a product designer, his professional and academic paths have eventually converged into roles with a strong focus on branding and strategic design management. In this episode, we discuss how to achieve a healthy balance between a global brand strategy and the freedom to be locally relevant. He also tells me why creating intimacy with a brand is key to develop impactful design solutions.Working with major Food & Beverage brands, Bruno believes in the essential value of anthropology and human-centric innovation to develop stronger design cultures and build long-lasting brands.Resources:Bruno SingulaniNestleMezeastPentawardsFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEW BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.Apple PodcastsSpotifyGoogle PodcastsOvercastIvoox

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