James Pryor is Co-founder and Managing Partner of Touch, a leading agency in structural packaging innovation.At Touch, James and his team harness strategic insights to create sustainable, future-ready growth for some of the world’s most renowned brands.In this episode, James shares his perspective on why packaging is more than just a wrapper—it's a crucial part of the sensory product experience. We also explore the industry's biggest challenges, from shifting consumer behavior to the push for sustainability, and take a look at the future of packaging design.Resources:James Pryor LinkedInTouch DesignVaultTouch Design InstagramFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEWS BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.SpotifyApple PodcastsYouTubeOvercastIvoox

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