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Escuchar "Brand Management with Artificial Intelligence"
Síntesis del Episodio
In this podcast, we explore how artificial intelligence is transforming brand management. Drawing insights from the September-October 2024 edition of Harvard Business Review, we dive into two key articles on the strategic use of AI in marketing. Learn about the 'fusion skills' necessary for leveraging AI, as well as the Four Ps of AI's impact on brand management: Productivity, Prediction, Personalization, and Proposals. Discover how AI can enhance decision-making, creativity, and efficiency in brand strategy.