In this episode of Business in Families, I sit down with Raffaele Ruggeri, CEO of BICE Group, to explore nearly a century of legacy, leadership, and love for hospitality.It all began in 1926, when Beatrice “Bice” Ruggeri opened a small trattoria in Milan, a place filled with warmth, belonging, and authenticity. Today, her grandson Raffaele continues that legacy, leading one of the most iconic Italian restaurant families in the world, from Milan to New York, Dubai, and beyond.Together we discuss how to protect heritage while evolving it, how to lead a global expansion without losing your roots, and how family values can become a company’s greatest strength.This conversation goes beyond business, it’s about purpose, family, and the art of turning tradition into timeless relevance.

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